An overview of the project
When creating a business, a store, a restaurant, or even a bakery, a multitude of projects are born at the same time. It is important to think of everything: the location, the financing plan, the layout, advertising, the target audience, etc.
For your brand image to be recognized and rooted in the minds of your clientele, your visual identity must guide consumers in relation to their needs.
Advertising and marketing are an integral part of the creation project. To ensure it aligns with the spirit of your project, we can offer our services to design your business cards, flyers, website, sign, etc.
Our team is passionate and expert in this field. We have already created more than 1,000 logos and flyers across all industries and can guide you in developing your image and identity.
The consumer experience is a true lever for differentiation.
We will strive to make it as pleasant as possible.
The four points on which we rely are:
- The architecture
- Marketing & Communications
- Operation of the premises
- Interior design
The architecture
Due to their typology, all spaces have numerous constraints that can be converted into assets. Following an architectural assessment, our intervention consists of maximizing the potential of your future establishment.
The analysis of the building and its structure will allow us to bring together the best technical and administrative solutions. All of this data will guide the implementation of the upcoming creative process.
Marketing & communication
Your brand image is the identity of your establishment that you want to convey through all your actions. Once your brand image is well defined, your visual identity must be applied to all your marketing and communication.
It is important to create a marketing plan. It will help define a guiding line and your positioning, as well as identify your objectives and the best marketing actions to implement to achieve them. This plan will also allow you to structure your strategy to better understand and evaluate your market.
The location of your establishment is an important success factor and will allow you to target your clientele. It will also determine the foot traffic of your establishment and the «cost-value» of the products and services you offer.
Your brand image is built through your communication, your strategy, and your positioning. Whether through marketing materials such as a logo, your social media, a location, or packaging, we can advise you in order to develop an image that will represent your establishment and target the right audience. These are complex choices that deserve in-depth analysis, which represents one of the cornerstones of your project's success.
Exploitation
A vast field, the operational concept encompasses the development of a business plan that aligns with the realities on the ground. The proposed offering must be targeted to ensure your establishment is sustainable and profitable. Here, you will define and detail your business creation project.
The business plan brings together all the financial, strategic, and commercial aspects of your establishment. You will be able to use it to project yourself into the future. That is why it must be complete and precise.
Your plan is a communication tool for your partners. It will be used to convince certain suppliers and your financial partners when they do business with you. It is also an excellent tool that will allow you to evaluate the potential return on investment, profitability, business opportunity, and financial soundness of your project.
Based on our experience, we can support you in setting up a comprehensive business plan for your establishment.
Interior design
The layout of your establishment is also a key point. The storefront or display window, the customer journey within the premises, the shopping areas, the lighting, and even the acoustic comfort are all points to be addressed.
Based on your company concept, the developed marketing plan and business plan, we will be able to create efficient, stylish, and functional layouts.
We will produce plans in 3D photorealistic, in order to offer you a very precise visualization of your future establishment before renovation work.
The consumer experience is at the center of our interests
The quality of the customer experience begins when they walk past your establishment, when they see you on social media or on a search engine.
Nothing must be left to chance; this first contact must make your future customer want to visit the premises and feel good there from the very first second. Beyond this first experience, they must want to return and praise their experience to their friends and acquaintances.
